Unlike many, I believe that traditional advertising isn’t dying….it’s evolving. With this evolution the rules are changing and most importantly the desired outcomes are changing. Agencies and advertisers both need to embrace this change and realize how the new consumer shops and makes buying decisions. Rather than the traditional ad that was used to push products/services, the new traditional media will be used to drive offline consumers online and expand & reinforce the effectiveness of online marketing campaigns. It’s time for every brand, big and small, to get on board and start moving the needle. Digital advertising is more targeted, measurable, and affordable. Start improving your bottom line today!
Design by Simon Fletcher. Powered by Tumblr.
© Copyright 2010
