Univision was the #1 broadcast network in overall primetime on three nights last week – Monday (1.2 million), Wednesday (1.3 million) and Friday (1.3 million)- among Adults 18-34.
Looks like Univision’s 5-year plan to become the top-rated network in any language among 18-to-34 is well underway. While Fox has seen its viewership decline by 20.8%, Univision is up 12.5% this season by one measure.
The power of the Hispanic market often gets overlooked, both viewership and buying. But once next year’s census data is released, there is no doubt that it will be all the validation that Corporate America will need.
Hispanics are not only making television networks and stations No. 1 in the ratings, they are making the difference in who is No. 1 in everything from soft drinks, cell phones, diapers, groceries and just about every category that exists.
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